alexandra ballensweig
The work of Alexandra Ballensweig— exploring the space between method and mystery
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IfCT

Strategic Design | Concept Development | Product strategy

 
 The Institute for Change & Transition (IFCT) grew out of the work Phillip Moffitt started doing once he sold Esquire magazine where he was CEO and Editor-in-Chief. The IfCT methodology, and tools developed by Phillip is taught to select strategists, who have graduated from the training program. To launch IfCT, a new division of Life Balance Institute, branding and a website was needed to inform clients about the organization and it’s offerings, and support strategists as they share this work with the world.  Visit.

The Institute for Change & Transition (IFCT) grew out of the work Phillip Moffitt started doing once he sold Esquire magazine where he was CEO and Editor-in-Chief. The IfCT methodology, and tools developed by Phillip is taught to select strategists, who have graduated from the training program. To launch IfCT, a new division of Life Balance Institute, branding and a website was needed to inform clients about the organization and it’s offerings, and support strategists as they share this work with the world. Visit.

IfCT rebranding and new site concept

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Created with

Created with

IfCT’s website was concepted and designed for IfCT, in partnership with designer and brand strategist Evan Kosowski . Final site designed, built and launched built by two hats.