alexandra ballensweig
The work of Alexandra Ballensweig— exploring the space between method and mystery


b. 1986, HK.



PRODUCT AND Strategic design

Alexandra Ballensweig is a Strategic Designer and Product Manager who’s passionate about the intersection of consciousness and innovation. Her creative process is an exploration in the space between method and mystery— bringing her training in Reiki energy healing, yoga and meditation into her leadership style, and the design process. She’s worked with Fortune 500 companies in corporate ventures across several industries including fashion retail, renewable energy, financial technology, networking hardware, and management consulting. She recently consulted for and helped launch Holisticism, a two-sided holistic wellness marketplace, and toolkit for holistic practitioners to run their businesses end-to-end, to build, release and operationalize their minimum viable product (MVP).


Design-thinking is an approach to problem-solving that can be applied to creative projects, relationships, and everyday living. Alexandra actively iterates on her approach to living and working— valuing deliberation, and also spaciousness, to welcome the unforeseeable “magic” that shows up when you get to work on your vision.


Poetry + Paint | Photography

MS Industrial design | Art Center College of Design

BS Design and Environmental Analysis | Cornell University